Market Research Future (MRFR) has published a cooked research report on the “Portable Water Purifier Market” that contains information from 2023 to 2032. The Portable Water Purifier Market is estimated to register a CAGR of 10.50% during the forecast period of 2023 to 2032 and projected to grow at USD 0.4560 billion by 2032.
MRFR recognizes the following companies as the key players in the Market —
· Kent RO limited
· GE Corporation
· Best Water Technology
· Whirlpool Corporation
· Brita,
· SteriPEN
· General Ecology Inc.
· Mechanical Equipment Co., Inc.
· Blue Spring Corporation
· SAFH20 UV
· GRAYL, Inc
· Vestergaard
· Portable Aqua
· Aquasana, Inc
· Panasonic
· Amway Corporation
· HaloSource Inc.
· Eureka Forbes Limited
Market Overview:
Portable Water Purifier industry size is projected to grow from USD 0.13 Billion in 2023 to USD 0.29 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2023 - 2032).
portable water purifier market was characterized by increasing demand for clean and safe drinking water solutions, particularly in regions with unreliable access to clean water sources and areas prone to natural disasters.
Challenges: Challenges in the market include competition, the need for effective marketing in various regions, and addressing the specific requirements of different consumer segments.
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Portable Water Purifier Market Segmentation:
The portable water purifier market showcases a diverse range of technologies catering to various needs. Gravity purifiers, UV purifiers, and RO (Reverse Osmosis) purifiers represent the primary technological solutions available. These technologies offer different mechanisms for purifying water, addressing different contaminants and conditions.
In terms of end-user outlook, the market targets both commercial and residential consumers. Commercial users include businesses, institutions, and organizations with high-volume water purification needs, while residential consumers seek portable solutions for home use.
Channels of distribution play a crucial role in reaching consumers effectively. Retail stores, direct sales channels, and online platforms serve as primary avenues for distributing portable water purifiers, offering convenience and accessibility to customers.
The market's regional outlook demonstrates global diversity, with significant markets in various regions. In North America, the United States and Canada lead the way, followed by a strong presence in Europe, including key countries like Germany, France, the UK, Italy, and Spain. The Asia-Pacific region, comprising China, Japan, India, South Korea, and Australia, represents another substantial market segment. Additionally, the rest of Asia-Pacific, along with regions like the Middle East, Africa, and Latin America, contribute to the global landscape, showcasing diverse market preferences and demands.
Market Drivers: The market has seen technological advancements, including the development of more efficient filtration methods, smaller and lighter devices, and improved battery life in electric purifiers.
Portable Water Purifier Market Regional Insights:
Regional insights into the portable water purifier market Share are provided across North America, Europe, Asia-Pacific, and the Rest of the World in this study. The projected growth of the portable water purifier market in North America stems from several key factors. Increased demand for portable water purifiers in the region correlates with the growing popularity of outdoor activities, camping, and recreational pursuits. In 2022, there was a notable 2.3 percent increase in the outdoor recreation participant base, reaching a historic high of 168.1 million participants, representing 55 percent of the U.S. population aged six and older. This trend is particularly significant given the strong performance of the outdoor recreation economy, which generated an impressive $1.1 trillion in economic output. The sector's value-added amounted to $564 billion, accounting for 2.2% of the nation's gross domestic product (GDP). The convenience of portable water purifiers is crucial for individuals engaging in outdoor adventures, addressing the necessity for safe water sources in remote environments.
Moreover, the primary countries examined in the market report include the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Portable Water Purifier Industry News
In October 2021, LG Electronics revealed its latest lineup of water purifiers and Charcoal Microwave Ovens in the Indian market. These new additions to LG's health and hygiene portfolio were strategically crafted to aid consumers in adopting healthier lifestyles, as emphasized by the company. The innovative water purifier series, featuring models such as WW184EPB, WW184EPC, and WW174NPC, became available with prices starting at Rs 28,290.
In September 2020, AO Smith India Water Products Pvt Ltd, a prominent player in water heating and treatment, introduced the 'ProPlanet' series, touted as India's first 5-star-rated water purifiers in terms of water savings, as per the company's press release. Equipped with reverse osmosis (RO) and Silver Charged Membrane Technology (SCMT), the ProPlanet water purifiers guarantee 100% RO-purified, baby-safe water through an advanced 8-stage purification process.
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